What do a meat snack company targeting vegans and vegetarians, a pasta brand combating carb phobia, and an energy bar with a mission to create a more inclusive wellness community have in common? They all did something different to win in the retail space....
CEO of Jambar Jennifer Maxwell knows a thing or two about launching energy bar brands, having been one of the co-founders of PowerBar, which started the category almost 40 years ago. As she looks to expand category newcomer Jambar’s footprint in 2023,...
Clif Bar & Company is moving forward with its “next stage of purpose-driven growth and expansion” with today’s launch of a fully integrated marketing campaign that reaches beyond the company’s typical consumer base of ultra-athletes to appeal to active...
Plant-based energy bar brand Quantum Energy Squares has closed $2.5m in funding to ramp up brand awareness, and has brought on Major League Soccer (MLS) All-Star, US Soccer Male Athlete of the Year, and MLS Cup MVP, Jozy Altidore as an investor.
